Tuesday, October 2, 2012

Opportunistic America


In the early to mid twenty century American culture showed to be opportunistic. Each decade had its particular way to show it.
“The automobile and its related infrastructure transformed everyday life as well as our basic values. From top to bottom in American society, it created wealth and jobs. It played a crucial role in transforming Americans from producers of limited number of goods to mass production manufacturers and consumers living in a Machine Age. It influenced among other things, the nature and structure of the communities we live in.” [1]

“Like the house, the car became widely celebrated as an emblem of democracy eve for those who had not yet acquired one, and for many of the same reasons. As with housing, cars were the focus of endless technological refinement. They also became relatively less inexpensive over time, allowing virtually all families (even individuals) to acquire them. Like houses, too, cars were typically bought on borrowed money, which was lent in large measure because relatively high wages permitted it and in turn provided an ever-expanding market for those who sold them and related products.” [2]

“The turn of the century decade began one of transition and progress and is considered the first decade of materialism and consumerism.”[3]  
“The transition in national automotive leadership from Europe and to the United States that took place during the first decade of the twentieth century is complex. It was an immigration of Europeans automotives engineers to the United States” [4]

“At the most fundamental level, the car transformed the physical geography of the metropolis. Before, the organizing principle had been the rail line extending outward. Now, however, the suburbs were defined not so much by a radius from the center as by a circumference circling it. Cars also transformed the built environment, whether in the growing prominence of the garage or in the oversized signs, parking lots, shopping centers, or other kind of architecture that was specifically designed to attract motorists. They also hastened the decline of cities by decentralizing many of their social functions and by draining financial resources away from the infrastructure.” [5]

 “The 1910 was a decade of great change in America. It was during this decade that the United States was first considered the world leader and the most highly industrialized economy. Mass production of cars created a nationwide prosperity and resulted in one of the most profound social changes in America’s history. The first moving assembly line began in 1914 and in 1915, the one millionth Model T ($345) rolled of the assembly line. The model T was affordable, so speed became a big fad” [6]

1910 Ford T
 
In the 1920s often referred to as the Roaring Twenties the popularity of automobiles expanded.
“By 1925, most gasoline stations were equipped with grease pits and car washing facilities. These bays allowed the station to offer an increasing number of services, mainly minor repairs.” [7]

                                                                         gas stations 1920   

“Restaurants were also integral to life along the road. Many hungry travelers during the 1920s and 1930s gobbled hot dogs. And while the hot dog remains a popular meal at truck stops across America, with the rise of the divided highways slowly but surely the distinctive meal was supplanted by chain and fast food restaurants. [8]

 

 
 

[1] Heitmann, John, The Automobile and American Life (North Carolina: McFarland & Company, Inc., Publishers, 2009), 3.

[2] Cullen, Jim, American Dream, The (New York: Oxford University Press, 2003), 149-150.


[4] Heitmann, John, The Automobile and American Life (North Carolina: McFarland & Company, Inc., Publishers, 2009), 18.

[5] Cullen, Jim, American Dream, The (New York: Oxford University Press, 2003), 149.


[7] Heitmann, John, The Automobile and American Life (North Carolina: McFarland & Company, Inc., Publishers, 2009), 81

[8] Heitmann, John, The Automobile and American Life (North Carolina: McFarland & Company, Inc., Publishers, 2009), 83.

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